Chasing the Sweet Things in Life

    We love Sweet Paul, which is a magazine so pretty, I want to live in it.  The website is gorgeous enough, but the printed magazine– available four times a year– is coffee-table-worthy.


    Creator Paul Lowe Einlyng was raised in Norway by his great aunt and grandmother, who taught him all about cooking, crafting, and decorating.  That background led him to become a successful craft and food stylist, which led him to start a blog highlighting food and crafts he was creating for clients, which led to 200,000 hits a month, which led (in 2009) to Sweet Paul magazine.

    Paul says, “I strive to put out a magazine that is as creative and visually stunning as Martha Stewart Living but without being weighed-down with impossible recipes and projects developed for expert chefs and crafters.”  There’s a reason magazine editors use Sweet Paul for inspiration.

    You can order a copy of the printed mag on the Sweet Paul website (or find the latest issue in your nearest Anthropologie), but for now you can peruse the internet version.  Either way, you’ll be happy you did.

    Although her dream job is International Rock Star Detective, Jennifer Niven writes books. She is Founder and Editor-in-Chief of Germ, which was born out of her first YA novel (and eighth book), ALL THE BRIGHT PLACES (Knopf ’15). She reads as much and as often as she can, hates naps, cold weather, and onions, but loves most everything else, including palm trees, movie popcorn, lip gloss, and boys with guitars. Follow her on twitter, Facebook, tumblr, pinterest, and her very own website, or email her at


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